Celebrating British Food Fortnight – with pipettes!

4th October 2017

At The Consumables Company we are proud to support British Food Fortnight which this year runs from 23rd September to 8th October 2017.  The event started in 2002 after the Foot and Mouth crisis, to celebrate the diverse variety of producers in food and drink in the UK and promotes the benefits of buying British.  You can read more here www.lovebritishfood.co.uk.

One of our London-based customers is the multi award winning Flavourtown Bakery. Their amazingly talented team includes some of the finest bakers and decorators in the capital and they create cakes and cupcakes by hand and with a meticulous eye for detail, supplying both Harrods and Selfridges with cupcakes.

Laura the company owner, says, “The Consumables Company is like a treasure chest for a company like ours and browsing their website it becomes clear that pipettes would make an epic addition to some of our layer cakes, helping transform our cupcakes into something totally unique.

A business like Flavourtown needs to stand out and last year we wanted something really unusual for a Christmas campaign.  So, after a brainstorming session we decided to develop a Pigs in Blanket cupcake. We knew that the cupcake needed to have caramelised candied bacon for the pigs part of the equation and we paired this with a sage spiced buttermilk cake and icing BUT there was something missing… Cranberry sauce! We knew The Consumables Company would have something to help us top off this unique cupcake concoction and we found it in the shape of pipettes! We filled these with a handmade cranberry sauce and the Pigs in Blankets cupcake was featured in London and national press.”  Spot the pipettes in Flavourtown’s Halloween cupcakes too!

At Flavourtown they believe that if you only put the finest ingredients in you get the most indulgent, mouth-watering treats out!  They only use organic free-range eggs from the farm which are accredited by the Organic Growers Association, The Soil Association, RSPCA Freedom Foods and British Red Lion Quality to ensure the hens receive the highest potential standards of animal welfare, the farmer even hand delivers to the bakery!

Halloween cupcakes with foodsafe pipettes